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Augmented reality

A digital technology combining the real and the virtual in order to discover the past or invisible history of a site.

Virtual reality

A fun experience allowing visitors to immerse themselves in inaccessible sites or in the midst of past events.

News

Pint of Science Rouen – Tourism and its relationship with augmented reality #Pint21!

In 2012, Dr Michael Motskin and Dr Praveen Paul, two research scientists at Imperial College of London, had the idea of bringing science to the public, which led to the birth of the not-for-profit Pint of Science festival the following year. Nowadays the event is held every year in May in pubs in nearly 400 […]
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A Choral experience in your own home

Just as the study of ancient texts nourishes the intellect, music is known to be the food of the soul. The sound of a choir in a magnificent building such as Exeter Cathedral is an experience to behold. Sadly, in Covid times, the opportunities to enjoy live music are few and far between. The VISTA […]
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The cathedral’s library and archives at your fingertips

Exeter Cathedral and its partners on the VISTA AR project have been working over the last few months to develop online experiences to enable you to enjoy the delights of this medieval building in an innovative way, even at distance. Digital touch screens on desks have been installed in the Cathedral to present soon some […]
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How audience segmentation can enrich the visitor experience

Some people working in heritage sites/visitor attractions baulk at the idea of pigeonholing their visitors but used in the right way, audience segmentation can help you design a richer, more personal experience that targets your traditional customers or indeed new groups. The VISTA AR project has developed a workbook to accompany sites in a reflection […]
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A big thank you to our colleagues from NEOMA and BU!

Following a long and productive collaboration on the VISTA project, it is time to say “au revoir” to our partners from NEOMA Business School (Paris) and Bournemouth University. Over the last four years, NEOMA has worked with the research team at the University of Exeter on Visitor Intelligence analysis and Business Model Innovation for CH […]
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LA BALLUE – CHATEAU AND GARDEN

The Visitor Intelligence webinar organised by VISTA AR in March gave us the opportunity to make some great discoveries. Last month, we met (virtually) Madame Marie-Françoise Mathiot-Mathon, owner and manager of the gardens and the château (B&B) of La Ballue in Brittany, a magnificent property halfway between St Malo and Mont St Michel. The 17th […]
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Comptoir Visiteur

Last March, we met Aude Compain, founder and consultant of Comptoir Visiteur, a consulting and management company in the tourism, culture and heritage sectors in France. The agency pursues the same objective as VISTA to guide and help sites to improve or enhance their offer in order to increase their revenues in the long term […]
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Key Features of the Parametric Modelling Tool – Demo

While a few months ago we presented a first demo of the parametric modelling tool developed by our partner from Bournemouth University (see article), this second video will give you an overview of the main features of the prototype tool:    
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EESAB* – clip 3: Immersive visit of the Château de Fougères

This 11th century building, after being besieged and destroyed by Henry II of England, was immediately rebuilt. Some parts of the building have not withstood the ravages of time, notably the lord's "logis", of which only the ruins remain today. Immersive devices on a tablet and virtual reality headset allow now the viewer to go […]
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Project agenda

Launch of VISTA AR devices at Exeter Cathedral

Exeter Cathedral

 

The launch of Exeter Cathedral’s VISTA devices will be taking place on Saturday afternoon, 24th July. This will showcase the various immersive and interactive experiences of the site: the audio-visual tour, the West Front app, the VR of the choir and the VR of the North Tower (watch out for the gap!).

More information will be provided as the date approaches.

Launch of the VR at East Pool Mine

East Pool Mine - Redruth

 

LAUNCH OF VISTA AR DEVICES AT EAST POOL MINE

10 August 2021

See the full agenda

Deployment

Presentation

The Interreg France (Channel) England project Vista AR creates new visitor experiences by adopting advanced digital technologies at partner cultural and heritage sites. These sites face significant economic challenges in today’s climate. The purpose of Vista AR is to increase the tourism revenue of these sites, via a rise in visitor numbers.

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Augmented reality

A digital technology combining the real and the virtual in order to discover the past or invisible history of a site.

Virtual reality

A fun experience allowing visitors to immerse themselves in inaccessible sites or in the midst of past events.

Business model

In the context of VISTA-AR, particular attention is paid to the search for synergies between economic and technological aspects, to broaden the tourist experience in a sustainable way.

Visitor intelligence

PRIVACY AND COOKIES
Interreg FCE - find out more about the processing of personal data:
https://www.channelmanche.com/en/privacy/