News

Digital animation of warships

The Submarine museum of Lorient, which is located at the Keroman Submarine Base, offers its visitors a part of the history of the submariners' life in wartime that is not always well known. To accompany the detailed historical videos and presentations, the Museum has teamed up with VISTA to develop a 3D simulation of its […]
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Comptoir Visiteur

Last March we met Aude Compain, founder and consultant of Comptoir Visiteur, a consulting and project management company in the tourism, culture and heritage sectors in France. The agency pursues the same objective as VISTA to guide and help sites to improve or enhance their offer in order to increase their revenues in the long […]
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Botallack Mine – Snapshot of Cornish mining at the edge of the Earth

The National Trust, which recently reopened the doors of its Botallack site, is offering everyone, wherever you are, an interactive preview of an augmented reality attraction that will be available later this summer on the Cornish site. This teaser allows you to move around the Botallack mining landscape as it was in its heyday in […]
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A Choral experience in your own home

Just as the study of ancient texts nourishes the intellect, music is known to be the food of the soul. The sound of a choir in a magnificent building such as Exeter Cathedral is an experience to behold. Sadly, in Covid times, the opportunities to enjoy live music are few and far between. The VISTA […]
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The cathedral’s library and archives at your fingertips

Exeter Cathedral and its partners on the VISTA AR project have been working over the last few months to develop online experiences to enable you to enjoy the delights of this medieval building in an innovative way, even at distance. Digital touch screens on desks have been installed in the Cathedral to present soon some of […]
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Pint of Science Rouen – Tourism and its relationship with augmented reality #Pint21!

In 2012, Dr Michael Motskin and Dr Praveen Paul, two research scientists at Imperial College of London, had the idea of bringing science to the public, which led to the birth of the not-for-profit Pint of Science festival the following year. Nowadays the event is held every year in May in pubs in nearly 400 […]
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How audience segmentation can enrich the visitor experience

Some people working in heritage sites/visitor attractions baulk at the idea of pigeonholing their visitors but used in the right way, audience segmentation can help you design a richer, more personal experience that targets your traditional customers or indeed new groups. The VISTA AR project has developed a workbook to accompany sites in a reflection […]
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A big thank you to our colleagues from NEOMA and BU!

Following a long and productive collaboration on the VISTA project, it is time to say “au revoir” to our partners from NEOMA Business School (Paris) and Bournemouth University. Over the last four years, NEOMA has worked with the research team at the University of Exeter on Visitor Intelligence analysis and Business Model Innovation for CH […]
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LA BALLUE – CHATEAU AND GARDEN

The Visitor Intelligence webinar organised by VISTA AR in March gave us the opportunity to make some great discoveries. Last month, we met (virtually) Madame Marie-Françoise Mathiot-Mathon, owner and manager of the gardens and the château (B&B) of La Ballue in Brittany, a magnificent property halfway between St Malo and Mont St Michel. The 17th […]
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